Elements and Performance Criteria
- Employ prospecting methods and qualify prospects
- Identify, consider and evaluate the strengths and limitations of a range of primary and secondary prospecting methods
- Select prospecting methods to match the market to which the product or service is targeted
- Target present, previous and new clients through chosen prospecting methods
- Research and establish criteria for qualifying leads according to buyer accessibility, buyer motives, product affordability, purchase authority, legal compliance and return for the seller
- Ensure the established criteria represent a standard against which the buying potential of individuals and groups is gauged
- Manage prospect information
- Establish an individualised sales plan
- Establish individual sales goals and quotas to focus work activities based on organisational sales and marketing objectives
- Establish consultation and communication structures with clients and supervisors
- Plan and document an individualised sales plan to achieve sales goals and quotas within a work system that is constructed against clear timeframes
- Monitor and adjust sales plan in relation to established goals and quotas
- Evaluate sales plan and adjust where necessary
- Complete sales paperwork and reports
- Organise workload effectively
- Establish routines to provide structure for work and to manage workload
- Allocate time for specific work tasks and unanticipated events and activities
- Conduct an analysis of the time spent on work-related activities and adjust time spent on tasks if required
- Apply time-management strategies to minimise non-productive sales activities
- Delegate tasks to individuals or sales team members to share workload as appropriate
- Monitor symptoms of stress and establish a plan to reduce stress