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Elements and Performance Criteria

  1. Employ prospecting methods and qualify prospects
  2. Manage prospect information
  3. Establish an individualised sales plan
  4. Complete sales paperwork and reports
  5. Organise workload effectively

Required Skills

Required skills

learning skills to evaluate effectiveness of sales plan and make improvements to contribute to the organisations operations and outcomes

literacy and information management skills to collect record and organise data to

establish a sales plan

complete sales reports

planning skills to establish monitor and adjust sales plan as required

research and data analysis skills to determine prospect requirements

selfevaluation skills to identify symptoms of negative stress

technological skills to use a range of software and business equipment to

collect and record prospect and sales information

design and record formats to facilitate information storage and retrieval

selfmanagement skills to manage own performance and set priorities

timemanagement skills to

meet sales time lines

sequence tasks

set priorities

Required knowledge

information management strategies used to manage prospect and sales data

key principles associated with selfmanagement

overview knowledge to identify key provisions of relevant legislation codes of practice and national standards that affect business operations as they relate to sales such as

antidiscrimination

ethical principles

consumer protection

contract law

privacy laws

Trade Practices Act

prospecting methods used in the sales process

principles of buyer motives

strategies and techniques to prevent and manage stress

Evidence Required

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

demonstration of the use and management of different prospecting methods targeting a present previous and new client

research and establishment of criteria used in qualifying leads identified through prospecting methods

recording storage and retrieval of prospect information

development and documentation of a sales plan for a specified time period including

sales goals

quotas

monitoring and evaluation strategies

organisation of own workload

Context of and specific resources for assessment

Assessment must ensure access to

a workplace or simulated work environment

organisational sales prospect information databases and records

office equipment and resources

Method of assessment

The following assessment methods are appropriate for this unit

assessment of criteria developed to qualify sales leads

observation of demonstration of prospecting methods

assessment of individual sales plan documentation

direct questioning combined with portfolios of evidence and thirdparty workplace reports of onthejob performance by the candidate

oral or written questioning to asses knowledge of principles of buyer motives content of sales plan developed and techniques used to organise workload and manage stress levels

review of timemanagement strategies applied to minimise nonproductive sales activities

review of system established to collect record and organise data associated with the sales process

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Prospecting methods may include:

brokers

cold canvassing

databases

direct mail

internet

intra-organisational leads

journals

magazines

media advertising

networking

newspapers

personal observation

public records

referrals

spotters

telemarketing.

Clients may include:

consumers

customers

members

patients

members of other business units within an organisation

other work teams within an organisation

person or organisation who receives or has the potential to receive products, services or ideas supplied by the organisation.

Buyer motives may include:

browsing

buying for unqualified prospect e.g. dependant child

gift

housekeeping

replacement item

self-reward

self-gratification.

Available technology may include:

databases

email

spreadsheets

word processing software packages

other computer applications.

Work tasks may include:

administrative tasks

face-to-face selling

sales preparation

service calls

travelling.

Symptoms of stress may include:

anxiety

changed eating habits

difficulty concentrating

fear of criticism or disapproval

feeling overworked or overloaded

feeling tense or on edge

feeling tired

feeling unclear about roles and responsibilities

feeling weak or easily exhausted

increased consumption of alcohol

nervousness

restlessness

trembling or shaking

worry.